Partnerships are the lifeline for every successful business and should be at the top of the list. 

Have you heard of the saying, “it takes a village to raise a child”?  Well, the same thing applies to your business.  It’s going to take collective ideas, relationships, and community support to help you along your business journey.  The key is knowing who, when, and how?

We must know who to partner with, when’s the right time to partner, and how the partnership will benefit all parties involved.

Before getting started, know what you want to gain from a partnership.  Know your mission, vision, target market, and how you want to be viewed by the public. Have your short and long term goals and expectations written down clearly for your business. If you need help, ask for it.  Find a mentor who can guide you through this process.

Next, be open and ready.  Get out there and interact with others.  Share your business through networking opportunities, social events, and social media. Interact with others as much as possible. People will be drawn to those who they can relate to, who they can trust, and those who are approachable.  Be confident in yourself and in your business and share your mission every chance you get.  Eventually, people will be drawn to you and will want to do business with you. 

Reconnect with those you have developed an interest in and learn more about their business.  Develop a working relationship and find out how you can help one another.  You may decide to partner together for future projects or simply become a referral base for one another.  It is important to sit down and discuss what the expectations are for all parties involved to make sure the you all have the same end goal in mind.  

The key to partnerships is building genuine relationships with other businesses and community organizations to help expand your market.  You can also exchange goods and services through partnerships.  You are not expected to know how to do everything.  If marketing is not something you are good at, partner with a marketing firm.  If you need help building a website or new logo for your business, partner with a graphic designer or professional branding coach.  If you are continuously building business partnerships, you will not need to look far to get your next big project completed because they will be a phone call away. 

RayLynn Hall, Founder & CEO Women Empowered Aim For Success LLC


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